Principal Asset Management (Principal) is a Liechtenstein wealth management firm headquartered in Schaan. Founded in 1989, it serves wealthy individuals and their families with family office, investment management and investment monitoring services, and it also does investment consulting and advisory work. The Financial Market Authority (FMA) in Liechtenstein licenses and supervises the firm. Principal belongs to the Association of Independent Asset Managers (VuVL) in Liechtenstein and to the Swiss Association of Asset Managers (SAAM).
| Investor | Type | Based in | Focus | AUM | Contacts |
|---|---|---|---|---|---|
| Morgan Stanley Investment Management | Fund of Funds | New York | Debt & credit · Core · Co-investment | $1.6T | 1 |
| Blackstone Group - Fund of Funds and Secondary | Fund of Funds | New York | Multifamily · Industrial · Core | $1.1T | 16 |
| New York Life Investment Management | Asset Manager | New York | Multifamily · Industrial · Co-investment | $740B | 5 |
| Brookfield Asset Management | Asset Manager | Toronto, Canada | Multifamily · Industrial · Opportunistic · Joint venture | $690B | 12 |
| KKR | Asset Manager | New York | Multifamily · Industrial · Core · Co-investment | $553B | 11 |
| Ares Management | Asset Manager | Los Angeles | Multifamily · Industrial · Core | $546B | 16 |
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