Willcrest Partners (Willcrest) is a multi-family office in San Francisco, California. Founded in 2011, the firm invests in companies that occupy a particular niche in their market and offer customers something differentiated. Its areas of service include data management, aggregation businesses, maintenance and repair, logistics, and software-as-a-service. Willcrest is a team of entrepreneurs supported by a family office, supplying equity investments and operational support to differentiated B2B service and product companies with $15 million in EBITDA. It pairs the patient outlook of a family office with hungry operating talent able to hold active operating positions in the companies it backs.
| Investor | Type | Based in | Focus | AUM | Contacts |
|---|---|---|---|---|---|
| New York Life Investment Management | Asset Manager | New York | Multifamily · Industrial · Co-investment | $740B | 5 |
| Brookfield Asset Management | Asset Manager | Toronto, Canada | Multifamily · Industrial · Opportunistic · Joint venture | $690B | 12 |
| KKR | Asset Manager | New York | Multifamily · Industrial · Core · Co-investment | $553B | 11 |
| Ares Management | Asset Manager | Los Angeles | Multifamily · Industrial · Core | $546B | 16 |
| Neuberger Berman - Fund of Funds and Secondary | Fund of Funds | New York | Multifamily · Industrial · Co-investment | $538B | 17 |
| Temasek | Sovereign Wealth Fund | Singapore | Industrial · Office · Joint venture | $311B | 5 |
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