Huff Capital, also known as the Rick Huff Family Office, is a single-family office in Toronto, Canada that manages the wealth of Rick Huff and his family. It was established in 2018. Huff is a serial investor who previously led the sales, marketing, and client relations teams at KUBRA for a long period. KUBRA is an IT service and consulting company whose management solutions serve several of the biggest utility and government entities in North America. Today the firm makes direct investments across several asset classes: private equity, venture capital, and real estate. Its deal sourcing is agnostic and operates at global scale. Companies financed so far are in enterprise management systems and point-of-sale software. Restaurants, marketing, and e-commerce are further sectors of interest. The firm targets companies that transform and impact marketplaces while creating meaningful, long-term value. It will co-invest alongside other LPs and family offices. In software, the firm has completed six direct investments.
| Investor | Type | Based in | Focus | AUM | Contacts |
|---|---|---|---|---|---|
| SEI Investments | Fund of Funds | Oaks | Multifamily · Industrial | $1.5T | 4 |
| Blackstone Group - Fund of Funds and Secondary | Fund of Funds | New York | Multifamily · Industrial · Core | $1.1T | 16 |
| New York Life Investment Management | Asset Manager | New York | Multifamily · Industrial · Co-investment | $740B | 5 |
| Brookfield Asset Management | Asset Manager | Toronto, Canada | Multifamily · Industrial · Opportunistic · Joint venture | $690B | 12 |
| KKR | Asset Manager | New York | Multifamily · Industrial · Core · Co-investment | $553B | 11 |
| Ares Management | Asset Manager | Los Angeles | Multifamily · Industrial · Core | $546B | 16 |
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